Reach people shopping for someone specific
Giver is a free gift-finding app for iPhone and Android where friends share what they would love to get, and Giver suggests real gifts for each friend with a short reason why each one fits. We send shoppers to the retailers who sell those gifts, through affiliate links.
Friend groups in the US, shopping for each other
Giver is built for friends aged roughly 18 to 34 who give each other gifts for birthdays, holidays and milestones. Everyone on Giver is both a giver and a recipient: they fill in their own gift profile so friends get it right, and they shop for friends using those friends’ profiles.
The main occasions are birthdays (added to the calendar automatically for every friend), Christmas and the holidays, anniversaries, Valentine’s Day, weddings and graduations. Budgets range from under $25 to over $200.
Four things a shopper has before they click
A named person
Every search starts with a specific friend, not “gifts for him”. The shopper already knows who it’s for.
Stated preferences
Picks come from what that friend said they want: interests, wishes, sizes, brands they like and things to avoid.
A budget and a date
Shoppers set a budget and an occasion first, and reminders arrive two weeks before birthdays, when there’s time to order.
A reason to buy
Each product is shown with one or two sentences on why it fits that person, which answers the shopper’s main doubt.
In the app, and on this site
- In-app picks
- Five to eight gifts per search, ranked for one friend, each with a “why it fits” note and a list of sellers.
- Gift detail
- Your product page in Giver: images and price from your feed, every seller with a buy button, the lowest price highlighted.
- Saved boards and wishlists
- Friends save gifts to a board per person and to their own wishlist, so products are revisited before the occasion.
- Gift guides on usegiver.com
- Editorial guides by interest, occasion, person and budget, written for search and AI answers, linking to your products.
How we link
- Deep links to product pages, built from your product feed or API, with your network’s tracking.
- Images, prices and availability only from your feed or API, refreshed on the schedule your program requires.
- A clear affiliate disclosure on every page and screen with shop links, following FTC guidance, and
rel="sponsored"on the web. - Ranking by fit to the person, never by commission rate, so recommendations stay credible.
- Click logging per product and per occasion, so we can report what works.
What we don’t do
- No coupon, cashback or incentivized clicks
- No bidding on your brand names in paid search
- No cookie stuffing, pop-ups or forced clicks
- No unapproved images, prices or claims: product data comes from your feed or API
- No email or social spam
- No WebViews for programs that forbid them
Closed beta, US launch next
Giver is in closed beta on iPhone and Android, with a public launch in the US App Store and Google Play to follow. Our catalog is being rebuilt around US retailers with product feeds. We work with Amazon Associates, Awin and CJ, and are happy to join your program on Impact, Rakuten or directly.
Building a program for gifting, or have a product line that fits friends shopping for friends? We’d like to hear from you.